Healing and Hypnotherapy Volume 2, Issue - 12, (1 June 2018) | Page 6

MMP FOR WEIGHT LOSS
AN INTRODUCTION
Overweight is a national epidemic in the United States (as well as in
most developed countries in the world). The statistics are frightening!
According to the National Centers for Disease Control, 73% of Americans
are overweight and 34% of them are classified as clinically obese. These
increasing rates raise concern because of their implications for Americans’
health. Being overweight or obese increases the risk of many diseases and
health conditions, including: Hypertension, elevated cholesterol and
triglycerides, Type 2 diabetes, coronary heart disease, stroke, gallbladder
disease, osteoarthritis, sleep apnea and respiratory problems, and certain
cancers. The problem is so acute that overweight and obesity has recently
overtaken cigarette smoking as the leading cause of preventable death in
the United States today.
Health issues aside, because of the vanity factor weight loss is and will
continue to be, the most popular and lucrative area of concentration for
hypnotherapists. But it can also be the most challenging to work with. The
therapist who can successfully resolve his or her client’s problems can
expect unlimited referrals from a satisfied client base. It's a win-win situation!
The client wins because they reach their goal! You win because of referrals
from satisfied and successful clients!
Over the years Hypnotherapy has come to be recognized as one of
the most effective means of behavioral and habit control known to man,
particularly in the area of weight loss. Several years ago, in a special
challenge featured on NBC’s DATELINE, hypnosis proved to be the most
effective of all major weight loss methods tested. It beat them all. And
what’s more – the pounds not only came off … they stayed off! After three
months of an on-going study, hypnosis was up to four times more
successful than the other programs. A study conducted by the University of