Determine the secondary market: What are the characteristics of the
secondary market?
Market segmentation: How will you segment the market? Why?
Competitive analysis
Identify your competitors.
Briefly describe your competitors' strategies.
The four Ps
Product
What types of products, programs, or services are involved, as in a
good, service, or idea?
What are the features? How is it positioned and differentiated from
the competitors?
How is the product, program, or service identified, as in brand
name, label, or packaging?
Place
What are the channels of distribution?
Where are the facilities located?
Pricing
What aspects must be considered in developing pricing?
Determine a suggested selling price.
Promotion
How will you promote the organization or program?
Personal selling
Advertising
Media mix: television, magazines, outdoor, direct mail, radio, or
website
Slogan and message
Sales promotion activities: trade show or promotional materials
Public relations
Regulations: Identify the regulations that affect your plan.
Social marketing strategies
Ethics and patient privacy
Monitoring the plan: Create a way to monitor and evaluate your
plan's success.