HCS 539 Week 6 Learning Team Assignment Health Care
Marketing Plan Presentation
===================================================
HCS 539 Week 6 Learning Team Assignment Health Care
Marketing Plan Presentation
FOR MORE CLASSES VISIT www. hcs539mentor. com
Create a hypothetical health care organization or social program, using a real organization or program as a model, and develop a comprehensive marketing plan to market it. Examples include cancer hospitals, home health agencies, nursing homes, durable medical equipment companies, weight loss programs, and insurance programs. Develop a comprehensive marketing plan to market your organization or program. Create a 20- to 25-slide Microsoft ® PowerPoint ® presentation, with speaker ' s notes, detailing your plan. Speaker ' s notes must be between 100 to 200 words per slide. Include the following: Background information What is the name of the organization or program? What is the geographic location? What is the organizational mission? Industry background: Describe the industry ' s historical background. Situational SWOT analysis: Assess the organization ' s environment. Address why your marketing plan is necessary. Include the following: Strengths( internal) Weaknesses( internal) Opportunities( external) Threats( external) Market research Why must market research be conducted?