HCS 539 Week 6 Learning Team Assignment Health Care
Marketing Plan Presentation
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HCS 539 Week 6 Learning Team Assignment Health Care
Marketing Plan Presentation
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Create a hypothetical health care organization or social program , using a real organization or program as a model , and develop a comprehensive marketing plan to market it . Examples include cancer hospitals , home health agencies , nursing homes , durable medical equipment companies , weight loss programs , and insurance programs . Develop a comprehensive marketing plan to market your organization or program . Create a 20- to 25-slide Microsoft ® PowerPoint ® presentation , with speaker ' s notes , detailing your plan . Speaker ' s notes must be between 100 to 200 words per slide . Include the following : Background information What is the name of the organization or program ? What is the geographic location ? What is the organizational mission ? Industry background : Describe the industry ' s historical background . Situational SWOT analysis : Assess the organization ' s environment . Address why your marketing plan is necessary . Include the following : Strengths ( internal ) Weaknesses ( internal ) Opportunities ( external ) Threats ( external ) Market research Why must market research be conducted ?