Option A - Responding to the Public Research a public relations scenario you recently heard in the news . This could be anything that required a hospital or health care facility or company to make a statement about their recent practices . Some examples include medical errors , such as the surgery of a wrong limb or organ ; pharmaceutical issues , such as the Tylenol ® crisis in 1982 ; or facility violence , such as shootings or baby snatching . Create a 8- to 12-slide presentation that addresses the following : Provide a brief overview of the scenario and answer the following questions : How did the hospital or facility respond ? Why was it necessary for the facility to respond ? How did they promote the hospital ' s view ? What was the outcome of the response ? Would you have done anything differently if you provided the facility ' s public relations response Option B - Public Relations Interview Contact an individual working in health care public relations to set up a 30-minute interview regarding their role as a public relations professional . Create an 8- to 12-slide presentation that summarizes your interview . Include the following : Describe the organization and what products and services it provides to the public . Identify the role of the person you interviewed . Who does the person interact with externally and internally ? Does the organization have a formal PR plan ? If so , what does it entail ? If not , do they need a PR plan ? What is their plan or process for promoting the organization if they do not have a formal PR plan ? What does his or her job entail ? Does he or she address issues and problems or promote the facility ? Does the role involve issue or disaster management ? What challenges does he or she face in public relations ? What did you learn from the interview ? Do you have a different understanding of public relations in health care now ?