Marketing strategies : Describe the general approach or best way to meet your objectives .
Consumer analysis
Determine the demographics of the program ' s potential consumers .
Determine the psychographics of the program ' s potential consumers .
Identify common consumer behaviors of the program ' s potential consumers .
Target market
Determine the primary market : What are the characteristics of the primary market ?
Determine the secondary market : What are the characteristics of the secondary market ?
Market segmentation : How will you segment the market ? Why ?
Competitive analysis