Marketing strategies: Describe the general approach or best way to meet your objectives.
Consumer analysis
Determine the demographics of the program ' s potential consumers.
Determine the psychographics of the program ' s potential consumers.
Identify common consumer behaviors of the program ' s potential consumers.
Target market
Determine the primary market: What are the characteristics of the primary market?
Determine the secondary market: What are the characteristics of the secondary market?
Market segmentation: How will you segment the market? Why?
Competitive analysis