Identify your competitors.
Briefly describe your competitors ' strategies.
The four Ps
Product
What types of products, programs, or services are involved, as in a good, service, or idea?
What are the features? How is it positioned and differentiated from the competitors?
How is the product, program, or service identified, as in brand name, label, or packaging?
Place
What are the channels of distribution?
Where are the facilities located?