Identify your competitors .
Briefly describe your competitors ' strategies .
The four Ps
Product
What types of products , programs , or services are involved , as in a good , service , or idea ?
What are the features ? How is it positioned and differentiated from the competitors ?
How is the product , program , or service identified , as in brand name , label , or packaging ?
Place
What are the channels of distribution ?
Where are the facilities located ?