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Discuss how different communication modalities would be effective
in marketing your product or service to different age groups
Discuss the concept of an integrated communication campaign.
Describe what it is; then discuss how your team would use it to
reach your target audience.
Discuss the concept of transparency. Describe what it means; then
give specific examples of successful industries or companies that
have used transparency to enhance their effectiveness. Discuss how
the team would apply this to your strategy.
Format your assignment according to APA guidelines.See grading
form for details.
Cite three peer-reviewed, scholarly, or
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HCS 490 Week 5 Individual Assignment Signature Assignment
Marketing Strategy (2 Papers)
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Signature Assignment: Marketing Strategy