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Be sure to follow the grading form attached to this assignment.
Imagine you work for a marketing firm and you have been assigned
to work with a new health care client. The client needs a
communication strategy for a new product they are launching soon.
Choose ONLY ONE of the following:
Health spa launching a new weight loss treatment
Insurance company launching a new medical product for the
exchange
Hospital system launching a new diabetes program
Medical device manufacturer launching a new metal alloy prosthesis
Select your own company and product with approval from your
instructor
Prepare a paper in which you create a 12-month communication
strategy for your client. The communication strategy paper is 800-
1,000 words in length (not including the title and reference pages).
The paper discusses the following, in sections and in the same order
you see below:
A brief description of the product or service the team will launch
Describe the target audience, including its specific demographic
characteristics. Discuss why this is the correct target audience for
this product (or service).
Discuss the messages and communication activities the team will
use. Discuss your rationale for using them.