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Analyze the implications of communication methods used when
sharing health information. Consider communication from
physicians, pharmacies, and consumers when information is shared.

Section 3: Impact of Outside Agencies

Analyze the impact government agencies have on products and
services that are available to the health care consumer.

Section 4: Impact of Regulations

Analyze the effect of health care reform on the health care consumer
products and services.

Analyze how health care reform will affect your target audience.

Analyze how health care reform will affect how you market to your
target audience.

Section 5: Anticipating the Changing Market

Explain how consumer's options for health care are changing.