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Describe the health care company or product

Describe how you will market your health care company or product.

Describe how the marking plan will differ from other marketing plans
currently available to consumers.

Describe the value of the services offered by your health care
company or product.

Section 2: Consumers

Differentiate health care access options for consumers.

Differentiate the health care access options that are available to your
target audience.

Analyze how the health care access options will affect how you
market to your target audience.

Analyze how consumers communicate health care access options.