Content marketing in 30 minutes or Less
Solo & Small Firm Section
Continued from page 52
small. Small content marketing
steps are still more effective than
no steps at all.
Here are three content
marketing practices you can utilize
at once that won’t cut into your
legal work.
Microblogging
If you already have a website,
you can boost its ranking by
continually adding content. An
easy way to do this is to write
regularly scheduled, short posts
of 250 to 500 words for your blog.
Write about what you know and
what’s on your mind, using your
work as the basis for topics.
This may lead you to write a
microblog about mediating contract
breaches or negotiating settlement
terms, which in turn shows your
knowledge of how to handle these
issues. Use your strengths and areas
of expertise to your benefit.
Social Media Marketing
Another practice you can try is
MAR - APR 2020
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HCBA LAWYER
using social media platforms like
LinkedIn and Facebook in a similar
way to a blog. What type of
information can you share across
these platforms that expresses your
expertise in a topic while extending
your name further in the
marketplace? at google.com/business, and check
that your website, phone number,
location, and hours are correct.
After that, use the Posts section
to share business knowledge and
market your firm. You can even
share those microblogs you’ve been
working on there.
Whether it’s sharing a microblog
or writing a post related to your
work, tailor your message to the
audience and site. Follow common
practices related to word count,
external links, and hashtags on each
medium, and keep an eye on what
other attorneys are doing online so
you can stay with the crowd and
get ahead of competition. Content Marketing Matters
Whatever marketing steps you
take, make sure to follow these
best practices:
• Create and share content
consistently, whether that’s
monthly or weekly.
• Market what you know and
what you do to maintain a
legitimate image.
• Keep your posts conversational
by writing the
way you
speak. n
Local SEO
Finally, another important
element of content marketing
is local SEO (or search engine
optimization). A quick and easy
practice is keeping your My
Business listing on Google up
to date.
If you haven’t already, claim
your Google My Business listing
Author:
Michael
Monarrez
Puckett –
Site Social SEO
53