Content Marketing in 30 Minutes or Less
Solo & Small Firm Section
Chairs: Matthew Crist - Crist Legal | PA and Gian-Franco Melendez - Law Office of Gian-Franco Melendez, LLC
When considering time
commitment or capital
necessary to market your
practice, it may make
T
he world as we
know it is becoming
increasingly connected
by technology, and
business is no exception. Law firms
of any size should require little
convincing of the significance of
internet marketing for developing
online presence. Despite this, solo
practitioner and small firms may
52
sense to start small.
find it challenging to balance daily
operations with marketing needs.
While some law practices can hire
a marketing firm to manage their
presence, not all firms have the
immediate capital for this.
One way to develop online
presence in your own time is
through small-scale marketing
practices. These actions don’t have
to be overly complex, especially
for those firms just starting to focus
on their online presence. When
considering time commitment or
capital necessary to market your
practice, it may make sense to start
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MAR - APR 2020
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HCBA LAWYER