HCBA Lawyer Magazine No. 32, Issue 5 | Page 55

youR SuMMER REaDing LiSt , PaRt ii
Solo & Small Firm Section
Continued from page 52
problems and frustrations run you and your business . Read Traction : Get a Grip on Your Business , by Gino Wickman ( 2007 ) to discover simple yet powerful ways to run your law firm that will give you and your team more focus , growth , and enjoyment .
Want to level the playing field by implementing marketing techniques targeted specifically for solo and small-firm lawyers ? Read Renegade Lawyer Marketing : How Today ’ s Solo and Small-Firm Lawyers Survive and Thrive in a World of Marketing Vultures , 800-Pound Gorillas , and LegalZoom , by Benjamin W . Glass , III ( 2015 ).
Are you running a successful law practice but notice that your year-to-year revenue is flat ? Does it feel like your practice has hit a wall and are left wondering how you can level up ? Read What Got You Here Won ’ t Get You There : How Successful People Become Even More Successful , by Marshall Goldsmith ( 2007 ). This is a mustread for anyone who has already established a successful law practice and is looking to take things to the next level .
Lastly , what kind of book list would this be if we did not include a few titles on negotiation ? We are lawyers , after all . The following are some of my favorite titles that are equally relevant for litigators , as well as transactional attorneys : Negotiation Genius : How to Overcome Obstacles and Achieve Brilliant Results at the Bargaining Table and Beyond , by Deepak Malhotra ( 2008 ); Never Split the Difference : Negotiating As If Your Life Depended On It , by Chris Voss ( 2016 ); and Negotiating the Impossible : How to Break Deadlocks and Resolve Ugly Conflicts ( without Money or Muscle ), by Deepak Malhotra ( 2016 ). These titles are guaranteed to be effective whether you are at a mediation , working out terms on a complex merger , or trying to edge out the fiercest of negotiators — your kids . We hope these materials help you break through your productive and creative challenges and make you a better lawyer and small firm practitioner . n
Author : Rick Duarte – The Duarte Law Firm
M a y - J u n 2 0 2 2 | H C B a L a W y E R
5 3