Back in 2016 a group of seventeen cyclists set out from Berowra to Broke in the Hunter Valley. That first 183-kilometre ride marked the beginning of Go for Broke, a not for profit charity cycling event created to raise funds for mental health.

Inspired by the personal journey of founder Ed Kirk, who experienced his own battle with depression, the event was built on a simple but powerful idea, that cycling with friends, taking on challenges, and supporting one another can make a real difference.

As the organisers prepare for their 10th Go for Broke, the event has grown into a cornerstone of the cycling community. Almost 800 riders have participated over the last nine years, raising more than $ 500,000 for Lifeline.

Every dollar has gone directly to frontline services, helping ensure that Lifeline is there to answer calls from people in crisis.

In 2025, a new chapter begins with the launch of the VIC100. After three years of planning, consultation and collaboration with local councils, NSW Police, Transport for NSW, and community groups, the event will debut on Sunday, 16th November.

For one morning only, Bells Line of Road will be closed to traffic, giving up to 800 cyclists the rare opportunity to ride the 100 kilometres from Penrith to Mount Victoria.

The purpose remains the same, to raise vital funds for Lifeline. This time, proceeds will support three services across the region; Lifeline Harbour to Hawkesbury Sydney, Lifeline Macarthur and Western

Sydney, and Lifeline Central West. Each of these centres plays a crucial role in local communities, from the Hawkesbury through Bilpin and Kurrajong Heights, across the Blue Mountains and into the Central West. Funds raised will go to critical frontline services that make the greatest impact for those in need.

While the temporary closure of Bells Line of Road may cause some disruption, organisers are working closely with residents and businesses to minimise impacts. Local businesses will also benefit from the influx of riders, families

and supporters attending the finish line festival in Mount Victoria. With up to 1,500 people expected, the event is an opportunity to showcase the region’ s hospitality and character, with many riders and their families already visiting the area to preview the course.

The VIC100 is more than just a bike ride. It is a community coming together to support mental health and give hope to those still struggling. With the help of local residents and riders alike, Go for Broke hopes to continue its mission, helping Lifeline save lives.