Hashtag Magazine 1 | Page 92

By Johmar Dasigan Layout by Neil Dominic De Lu na Getting tired of mainstream hip-hop, jazz, pop, punk or those types of music? Well, it’s time for you to witness originality from ordinary, but extraordinarily talented individuals. To appreciate this kind of music, you have to be “in” on local indie(solo) artists. Being solo (without a major record label), is not like living those dreams of famous singers nowadays. At stake is passion and great potentialilty. James Gonzalez, an indie artist is also known as “Finest Summer”. But why Finest when it could be any other name? Formerly residing in Toronto, Canada, where he described the cool weather as excruciating cold, Finest What made Finest develop passion about music? His parents were great dancers. His older siblings have the habit of blasting radios off. He composed his own music at age 13. The thoroughness of his music was culled from his growing up years in Sta. Ana, Manila. Then there is pop artist Michael Jackson and his “radio-friendly music“ style that he decided to create a similar one — catchy, bumpy and pop. He studied musical instruments on his own, put the pieces together and created a different one. “There was a time when I was really hooked in music that I prodded my parents to take me into lessons. This was temporary because my older siblings less-appreciated this forte. So, I never really got formal lessons.“ Asked what can Finest Summer play, and you get a load of replies. It was necessary to point out his loyalty to his bass guitar, which he compares to his favourite sport, long-boarding. Rhythm section is the most important part of music. Its sources mainly come from bass guitar and drums; “that is where the rhythm comes from when we play music.” Going solo gives one a lot of freedom to work on. One may get lesser shows and incurred expenses for the music. But with a desire to market music through different social mediums like Soundcloud and other Internet based radio stations, Finest’s feels blessings are now filling-up his plans. Other artist’s selling strategy, he recalled, were to distribute and burn as much CDs as possible and pass it on to different people. Not in his case, because there is still a need cause to collaborate with local artists, naming Rico Blanco as a potential. 92 Summer came back to the Philippines two years ago to rekindle ties with his brand of music. “Summer is the best season there is,“ he confessed in between takes. Summer is not only a typical season, but the kind of music Finest adheres to. In terms of weather description, Finest said summer reminds people of yellow color, water waves, the azure beaches and all that relate to mainly outdoors. “This is where I get inspiration for my music,” leaving him performing most of the time in an outdoors setting than in closed stages. Finest’s music is not limited to understanding genre music. He has this thing for several instruments, playing not one but three or more instruments: piano, ukulele, trumpet, and kazoo. (Kazoo is a musical instrument that adds a “buzzing“ timbral quality to a player’s voice when the player vocalizes into it. The kazoo is a type of mirliton, which is a membranophone, one of a class of instruments which modifies its player’s voice by way of a vibrating membrane). The band history in Finest’s strain is the root of it all. He has been part of one before becoming a solo artist. In the Philippines, he was part of a three-piece band called Sharksfin Siomai. When he migrated to the US, he tried joining different bands like Charmin, One Size Fits All, and Golda Supernova. Finest stressed that being part of a band is highly different from being a solo performer. He used to decide on his own. In practice sessions, he spares time using his headphones and singing over a musical piece to check if the harmony part has been achieved. Whenever Finest hears catchy phrases, lines, or a partcular melody, he would grab his phone or mp3 player to record and hear it back at home. “If there was a line that came to my mind, I would grab any piece of paper and write and sing along with it.“ Being a solo artist also entails some “sacrifices.” There were times that he had to shoulder the expenses to come up with recording and post production. “I believe in the DIY(Do It Yourself)-like selling, which my younger brother, King, dabbles in. We combined our