Information To Fuel Your Hardscape Success
Conference Sessions
Professional Development for Hardscape Contractors All conference sessions are approved for ICPI Certified Concrete Paver Installer Continuing Education hours . Pick up a CE Tracking Form for your attendance records at the HNA Registration Desk . All Conference Sessions take place at the Kentucky Exposition Center .
WEDNESDAY , OCTOBER 20
12:00 – 1:15 PM Turning Finished Products into Impactful Marketing Corey & Anna Halstead In the increasingly competitive hardscape business , setting yourself apart from the competition is critical to success . You can do this by leveraging the projects you build every day . Learn how to develop your unique projects into case studies that will create the foundation for great marketing .
1:45 – 3:00 PM 3 Key Systems to Improve Your Business Efficiency George Urvari Walk out of this session with a roadmap to better systems and processes that can significantly improve your results . You ’ ll learn actionable , step-by-step processes that elevate your HR , estimating , and financial systems to make your business more efficient and more profitable .
3:30 - 4:45 PM Compete on Awesome , Not on Price Susan Frew In this session , you ’ ll get step-by-step instructions on how to capture reviews , delight your customers , and go above and beyond to create the “ Pufferfish Effect ”. You ’ ll also learn fresh , out-of-the-box marketing ideas that won ’ t break the bank , helping you to create your “ awesome ”.
THURSDAY , OCTOBER 21
8:00 – 9:15 AM Designing and Building Your Company Culture for Growth and Success Sam Gembel Culture doesn ’ t just eat strategy for lunch , it eats everything for lunch ! In this contractor-to-contractor session , learn how to structure your company for growth and develop a roadmap for your company ’ s success .
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