THE EFFICIENCY OF NON-INTEGRATED AND
INTEGRATED SUPPLY CHAINS
Integration is the act or instance of combining into an integral whole.
‘’Integration is also how businesses improve co ordination so material and information flows efficiently through each
stage of the supply chain.’’
There are many advantages of integration:
-
Improve efficiency across the supply chain
-reduce waste created
Gain access to the market a lot quicker
Staying ahead of the competition
Reduce stock holding
Can help adjust to customer demand
-it is quite difficult to integrate chains.
- Dependent on the size of the organization
-improve information flow between marketing buying and distribution to ensure all customers’ needs are fulfilled within
the store.
-cross brand co- ordination within the company for example using the same transportation for multiple brands to save
money