H2GC Reports US sports betting: the road to 2030 | Page 8

The market
Regular 365, 24/7 content
The US sports calendar produces a steady flow of
sportsbook content throughout the year. There are
event-driven peaks in the three major pro leagues.
NCAA March Madness is also a key factor where
collegiate wagering is permitted (not shown).
Chart 3: Expected seasonality (US$)
35
30
25
20
15
10
August
0
5
NFL
September - February
NBA
October - June
Game 7 of the
World Series
8
Super Bowl
MLB
April - November
MLB
April - November
NBA Finals
US sports betting: the road to 2030 November 2018