Gulf Agriculture magazine High resolution(1) | Page 20

VIV MEA PREVIEW
COME AND DISCOVER THE FRENCH PAVILION AT
THE VIV MIDDLE EAST AND AFRICA EXHIBITION!
B
FRANCE IS A
MAJOR BREEDER
AND A LEADER IN
THE EUROPEAN
UNION FOR ITS
PRODUCTIVITY,
VALUE-ADDED
PRODUCTS AND
THE GLOBAL
DISTRIBUTION OF
ITS EXCEPTIONALLY
DIVERSE RANGE OF
BREEDS, MEATS
AND DAIRY
PRODUCTS
18
usiness France, the
national agency
supporting the
international development of
the French economy, will be
running a French pavilion at
VIV Middle East Africa, which
takes place in Abu Dhabi on
February 5-7. This trade fair
devoted to livestock will feature
almost 20 French companies,
all eager to present their latest
offerings and know-how.
Thanks to the genetic quality of
its livestock and the strength of its
livestock industry, France is a
major breeder and a leader in the
European Union for its
productivity, value-added products
and the global distribution of its
exceptionally diverse range of
breeds, meats and dairy products
(included the 1,000 different
cheeses). France is also one of
the world's leading producers of
milk and meat thanks to the
vitality of its livestock which
contribute to name France as an
international excellence and
reference in this industry.
This regional exhibition,
whom the first edition was held
in 2016, became a major event
in the country gathering every
poultry and cattle sector's
players from upstream to
downstream. This biennial
event allows the connection
between more than 270
international exhibitors and a
high quality trade show's
visitors, with more than 6,000
visitors expected.
Some of the latest French
products and innovations will
be presented at the French
pavilion, which will cover a
surface area of 248m 2 across
halls 6 and 7. The French
GULF AGRICULTURE
exhibitors will show the
diversity of the French offer
since there will be players from
the sectors of:
 Animal nutrition
 Hygiene and animal health
 Equipment and innovative
solutions for hatchery &
laboratory,
 Equipment for the
pasteurization and
sterilization of food liquids
for milk and dairy products
 Efficient egg processing lines
This year, again, the Brittany
Region of France, has a strong
presence since the Region is
one of the leaders in Livestock
industry in France (specifically
in poultry). Being a partner of
Business France, Bretagne
Commerce International will
support 11 companies during
the exhibition.
Few figures for France :
 nearly 20 million of bovine
heads;
 200,000 beef farmers;
 First producer in Europe (1,5
million of tonnes of meat);
 exports of 1,5 million of baby
beef (alive for growing);
 at least 12 different breedings
unlike other producers in the
world (Charolais, Limousine,
Blonde d'Aquitaine,
Salers….);
 7 millions of sheep heads and
1,5 million of goat
population;
 142 millions of poultry
population (chickens, ducks,
gooses, guinea fowl, turkey):
France is Europe's leading
producer of poultry,
producing a combined total
of just over 1.8 million
tonnes (13.5% of total
production in the European
Union) and exporting more
than 31% of its production.
The ever-growing demand
for French exports speak for the
high quality of its produce. This
is thanks to the excellent health
guarantees, high appreciation
worldwide for the French
know-how, the growing success
of their farms and reputation of
their products as well as high
customer satisfaction.
JANUARY FEBRUARY 2018