Gulf Agriculture magazine High resolution(1) | Page 19

VIV MEA PREVIEW
from Saudi Arabia, India,
Indonesia, Morocco and Iran.”
A new aspect of the VIV
MEA experience in February
2018 is the recognition of
Morocco as “Country of
Honour”. Morocco has developed
its poultry sector under the
leadership of the national poultry
industry confederation called
FISA. This confederation is
working with VIV MEA on the
“Country of Honour”
programme.
“It recognises the position that
Morocco occupies as a link
between Europe, the
Mediterranean world and also sub-
Saharan Africa, where Moroccan
poultry professionals are already
integrated in Mauritania, Mali and
Senegal,” Renate Wiendels
explains. “Taking this into account,
we had no hesitation in choosing
Morocco and its already well
organised poultry industry to be the
Country of Honour at VIV MEA
2018 and symbolise the regional
spectrum covered by the show.
“Individuals attending from
Morocco will therefore not only
receive a special welcome but
also enjoy full priority status
during their visit. It will be the
show's way of reaching out to
the Moroccan industries as they
enter the next stage of their
market development, while
encouraging a strong
participation at VIV MEA by
the country's leaders in animal
proteins and further enhancing
Africa's connection with our
regional hub event.”
country UAE, India is generally
placed among the world's top
locations in terms of its growth
potential for animal protein
production and processing.
Promotional activities on behalf
of VIV MEA 2018 have
included taking the show's
message to the 300 delegates at
the 34th Annual Indian Poultry
Science Association Conference
in Bangalore in November 2017,
which led to the identifying of a
delegation of 80 top
professionals for a special high-
end programme to visit the show
at the same time as many other
industry professionals from
India who will surely join the
event in Abu Dhabi.
Delegations from India
and Iran
VIV MEA is also currently
engaged in promoting the show
to India's leading businesses in
poultry, dairy and aquaculture.
Already fifth-largest in 2016 for
the number of visitors coming
from outside the show host
JANUARY FEBRUARY 2018
GULF AGRICULTURE
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