3
a)
People,
Profit,
Planet
We
want
to
inspire
a
generation
of
young
people
to
become
socially
and
environmentally
responsible
entrepreneurs
–
to
think
about
the
problems
that
people
in
their
local
community
face,
and
how
they
can
help
to
solve
these
problems
through
business!
People
–
Making
your
business
a
‘social’
enterprise.
A
social
enterprise
is
a
business
that
has
a
positive
impact
on
its
local
community.
You
can
create
a
social
enterprise
in
three
ways:
1. Solve
a
problem
–
find
a
problem
that
exists
in
your
local
community
and
create
a
business
that
helps
to
solve
it.
2. Have
a
positive
impact
on
the
local
community
–
There
are
lots
of
ways
that
your
business
might
have
a
positive
impact
in
your
local
community.
You
might
employ
local
people,
purchase
the
things
to
need
to
run
your
business
from
other
local
traders,
or
even
provide
training
courses
for
community
members.
3. Use
your
profits
to
help
your
community
–
You
might
wish
to
donate
some
of
your
profits
to
a
local
cause.
Community
impact
example:
Indeco
Community
School,
Zambia
School
Business:
Uniform
&
Bag
Making.
Students
at
Indeco
Community
School
in
Zambia
set
up
a
business
making
bags
and
school
uniforms
to
be
sold
to
local
schools.
By
keeping
their
production
costs
low,
they
are
able
to
sell
the
uniforms
at
a
much
cheaper
price
than
any
of
their
competitors.
This
is
a
huge
benefit
to
local
parents
as
the
cost
of
uniforms
was
a
real
problem
for
them.
Their
business
has
also
employed
four
local
people
which
is
a
very
positive
thing
for
the
community.
Profit
–
Making
a
profitable
enterprise
The
main
aim
of
any
business
is
to
make
a
profit.
Profit
is
defined
as
your
total
sales
income
(money
made
from
selling
your
product)
minus
your
costs
of
producing
the
goods
sold.
At
Bronze
level,
you
will
set
up
your
business,
sell
your
product/service
and
aim
to
make
a
profit
through
your
sales.
The
bigger
the
profit,
the
better!
However,
we
all
know
entrepreneurs
make
mistakes
sometimes.
If
you
don’t
make
much
profit
with
this
first
business,
the
important
thing
is
that
you
will
know
how
to
learn
from
your
mistakes
next
time.
In
general,
there
are
some
types
of
businesses
that
tend
to
be
more
profitable
than
others.
Our
experience
shows
that
value
added
products
(where
you
take
a
basic
item
and
add
something
to
it);
niche
market
products
(a
very
specific
product
for
a
very
specific
market)
and
service
businesses
are
usually
more
profitable
than
other
types
of
businesses
like
primary
production.
Profitability
example:
Gymnasium
N4
School,
Belarus
School
Business:
Furniture
Repair
The
students
at
Gymnasium
N4
in
Belarus
set
up
a
business
repainting
and
repairing
school
furniture,
including
tables
and
chairs.
They
offered
their
services
to
37
secondary
schools
with
over
10,000
students
in
total.
By
working
together
with
the
Education
Department
and
local
Job
Centre
they
have
been
able
to
create
a
very
successful
business,
generating
over
USD
$3,000
in
their
first
three
months
of
operation.