1998 , we decided to diversify and start producing preserved foods , as well as frozen fruits and vegetables . Today , both parts of the company offer more than 500 jobs in Guatemala .
We have always tried to adapt our products to trends and customers ’ tastes , targeting the Latino community abroad . First , we focused on Guatemalans . Later , we tried to understand Salvadorans tastes and figure out what products they wanted , which led us to offer products like pupusas and corn or loroco ‘ tamalitos ’. Similar process was made with Hondurans in order to figure out the local products they missed .
Ten years ago , we also started focusing on Mexicans abroad and opened a factory in Mexico . From here , we produce traditional products like pumpkin flower , huitlacoche – a type of maize fungus - , sliced poblano peppers and habanero peppers .
Our main focus for exports has always been the Latino community around the world . This has helped us focus on a better selection of products . If a product is made for Latinos , we produce it . For local sales , we focus on easy-to-make products , which is one of the reasons why we are growing in the Central American market .
We have wide growth plans . Each year , we established a commitment to launch a set number of new products . Guatemala is the country where we see higher growth opportunities , the highest in Central America . Our people are loyal , hard-working , kind and honest . We are ‘ Chapines ’, our kids are Chapines . For us , there is no other place like Guatemala .
Production costs are another key area to attract investors since our local supplies are very well priced along with highly competitive electric rates , which is a key advantage for the country .
In Guatemala , we do businesses seriously . We have ideal weather conditions and it is why we have an agricultural production almost all year long . We have coasts in both the Pacific and Atlantic Oceans , which allows us to export our products to virtually all countries , as well as good freights to ship them .
Yaestá works on a culture of constant training and development of its talent ; in addition to processes automation and strict quality controls . The company possess several international certifications and supply big drive-thru and fast-food restaurant chains . These clients audit the company on topics like social corporate responsibility , quality and the environment .
We own a factory of appetizers , frozen and preserved fruits and vegetables , fruit pulp in Guatemala ; added to a preserved food factory in Puebla , Mexico .
We export our products to El Salvador , Honduras , Nicaragua , Costa Rica , Panama , the Dominican Republic , Mexico , Canada , the United States , Spain , Italy and Germany . We have also made shipments to Greece and the Netherlands .
Our production capacity allows us to ship up-to 10 containers daily .
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