http://yaesta.com.gt/
Authenctic foods,
like home-made
W
ith more than 40 years in the food industry, Productos
Alimenticios Yaestá was born with the vision of
preparing authentic food, “ just like home-made”.
Their products are easy to make, practical and require little
preparation time at home.
The company’s first product was
powder beans, which’s slogan was
“water, boil and ready (ya está)”,
which later gave birth to the firm’s
brand name. Sylvia Menéndez
and her brother Francisco José
both agree all their efforts as a
family-run business have been worth every effort.
the world-famous snacks Tortrix.
Guatemalans are “hombres de maiz”, we can say that corn runs
through our veins. Since the beginning, this company has
focused on offering a great variety of corn-based products: tacos
and other products filled with chicken, beef, pork and cheese;
as well as pupusas filled with
cheese, beans or loroco flower.
“We believe in Guatemala and If we had to open
another company, we’d do it again in this country”
Productos alimienticios Yaestá was started by José René
Menéndez Martínez, in 1973, who earlier founded the
Company Alimentos René, S.A., the company that created
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During the 1980s, we created
the corn-made nachos MUCHO
NACHO. When we launched
this product, on the first month
we sold 50 bags! We all remember, a little nostalgic, the great
satisfaction of our father.
Francisco y Sylvia Menéndez
Today, with high-tech equipment, the company produce more
than 1,000 kg every hour, and can ship 10 containers daily. In