MUSIC BUSINESS
[ NETWORKING IN THE MUSIC BIZ: BUSINESS CARDS | Doak Turner ]
Business Cards – YES! We still need a business the card. Make sure it is not a little flimsy card, them mixed up, and wasting time. When you
card in the music business. the cheapest you can find to represent you. go to your left pocket, you know what is there
Perhaps get with a friend that knows how to without even looking, and you look professional
I spoke at a “lunch and learn” recently for a bank design cards, or pay a graphic designer to lay and smooth along with being prepared at the
in the music industry. I spoke to their clients that out your card. event and to the person that asked for your
were new to Nashville, or visit Nashville for the
card.
music business. Most of the attendees were in Go to a reputable printer and look at examples their 20’s and used to the social media way of of biz cards. Many printers have a design team ACTION PLAN - Start working today on your
life. I asked if they had a card, and NO ONE that can help you on the design and layout of music business card. Design it, or have a friend
had a business card with them! And they were your card. Invest in a professional looking card or pro do it. Lay it out, take it to a printer, and
attending a music business event??? Well, one and be proud of the card that represents you purchase your cards. Be sure to proof the card
person had a business card, and she was older and your brand. before giving the printer the OK to print.
several years. She is old school like me, and is Here is a tip for networking with your card: I look forward to networking and receiving your
a professional in the music business. At an event, have YOUR biz cards in your left Music Business Card at a Music Starts Here
pocket. When you receive someone’s card, put event in the near future...
than twenty years old and lived in Nashville
“Oh you can find me on Instagram”, “I’m their card in your right pocket. That prevents
on FaceBook”, “I’ll just put my info in your fumbling through everyone’s cards, getting
telephone”. . . Those are all the Wrong Answers!
Do you really think an A&R person, PRO,
Publisher, or a label president or VP are going
to remember your name, take the time to try to
find you on social media, wants you to bother
their phone, or will remember you the next day
even if you do go in their phone – NO! You are
ill-equipped for the music biz without a card.
This may be a new era, however not everyone
does business with only social media and
thinks in the new 20’s generation way of doing
business. If you think, with all the information
we are bombarded with every day, we can all
remember your name, remember your website,
FB, Twitter, Instagram and everything else you
tell us instead of giving your business card - you
are out of your mind. You are just lazy and not
prepared without a music business card.
What should you have on your card? To start,
make sure it is easy to read, not the little tiny
font you think is cute. Include your phone
number, your e-mail, and your website, along
with your music and information about you on
76
Sep Oct 2017
GearTechRec.com
Doak Turner: Chief Marketing Officer of "Music Starts
Here" based in Nashville, TN.