[GTR] 9•10-2017 | Page 75

GEAR TALK [ THE GEAR COMMUNITY AND SOCIAL MEDIA | Lance Seymour ] Welcome to 2017! We live in a world filled with to sell some pedals on my timeline. I had no a few. We also started using tags like more and more gateways to more information doubt in my ability to sell my purple flanger, #PedalboardOfTheDay, and increasingly less time to navigate them. given all of my nerdy guitar friends! Nope – no #Straturday. An endless stream of gear photos There has never been a better time to be a luck, no Likes, not even any snarky comments! on our phones did little to help our ‘GAS’ (Gear hopeless gearaholic! So how was I going to get my purple flanger Acquisition Syndrome) subside. #TeleTuesday and in front of the right nerds? Sometimes asking While the pro-audio industry is ever-evolving, the right question leads us to the answer that Today, this niche community is alive and well. with a level of uncertainty at every turn, was sitting in front of us all along. In an “aha” There are scores of gear-related groups, there’s one thing we can be certain of. We’re moment I thought, “I’ll just toss them all in a Instagrams, and YouTubes. However, it’s not all talking about it – a Facebook group and no just about gear. In some ways, it’s hardly about lot! To help frame this longer will they be able to gear – it’s about connection. conversation, here is a bit of history regarding my Without much ignore my purple flanger!” thought, I clicked Without much thought, I On social-media, we all disagree and it is accepted! In the forums there are some The Gear Community! ‘Create Group’ clicked ‘Create Group’ and typed in two words cliques and trolls, but I try to ignore all of that and typed in that seemed to make as the good vastly outweighs the bad. The I’ve been a sonic seeker sense. Voilà, Gear Talk, life-long friendships and knowledge from true two words that my little FB group of gear influencers is abundant. In TGC we interact head pals posting photos with builders at a one-on-one level. Robert seemed to make of pedalboards from Keeley Electronics is an icon in the pedal sense. Voilà, Gear (and endlessly debating industry. He’s also happens to be a staple of on topics like “what is the TGC. He’s always around to bestow Yoda- the best compressor?”) level knowledge to all who seek it. From an was born! Maybe there outsiders’ perspective, Strymon could look group of gear were 50 of us, then 300, like a corporation building slick appliances, but then 2,000. New groups follow @Strymon on Instagram and you’ll find head pals posting were created like Gear a small family off passionate audiophiles who’ll photos of their Talk: send you a cat toy that looks like a Strymon prolific Gear Talk: Praise involvement in TGC aka and craver of gear from day one. In the beginning, I didn’t know what to do with all these crazy looking gadgets – or what they sounded like. Perhaps I was just a kid that didn’t know how to play, but deep down thought within all of these machines lies the ability to make me actually sound good! Boy was I wrong, but that is a conversation for a different day! Talk, my little FB Classifieds, the pedal! & Worship, and fifty or so pedalboards was born! In time, I found myself on these immense, their more. Friendships were This gear community is everywhere, and it formed, debates raged doesn’t matter what instrument you play or what on, and all of a sudden platform you prefer. From Sunday morning-only there were communities musicians to full-fledged studio engineers with within a community! racks of hardware, The Gear Community is out somewhat anonymous, and often cliquey there for all who seek knowledge, friendship, forums looking for answers. Opinions varied While gear nerd-ism continued to thrive on frequently as posters sent me in all directions Facebook, Instagram appeared as the newest in my search for the tone. Navigating the platform to share our lives, one selfie at a time. Cheers, mysterious and sometimes treacherous waters While everyone else was busy sharing photos Lance, #geartalk of the online gear forum was a short-lived of pets and desserts, a breed of Instagram journey for me! influencers was conceived: @AmbientNotes, @GearNerds, @ToneHeaven, @RigsOfDoom, I soon found myself on Facebook, attempting @RigsOfDad Sep  Oct 2017 & @GearTalk, to and a place to geek out! Lance Seymour: Founder of Gear Talk. Gear-Talk.com name GearTechRec.com 75