Credit: Domus Stay
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Operators are increasingly turning to dynamic pricing systems and AI tools to optimise occupancy and ADRs, especially amid fluctuating demand. To optimise REVPAR. implementing a cloud-based property management system( PMS) can increase operational efficiency by up to 30 %, whilst AI can reduce staff workload by up to 70 %. 15 Looking ahead, the impact will include enabling more highly personalised guest communications, itinerary suggestions and upgrade offers. Operational improvements may include automatically adjusting guest room environments for comfort and energy efficiency and triggering maintenance tasks before issues arise. 16
Regulatory shifts and corporate governance are pushing operators to provide performance data and sustainability reporting, embedding it into procurement processes. The main drivers of this trend are new EU regulations such as the Corporate Sustainability Reporting Directive( CSRD), increased investor demand for ESG information to support sustainable projects and prevent repeated investment missteps, and a rising corporate focus on supply chain transparency and ethical practices.
Whoever can crack integration of serviced apartment sourcing into the GDS or a transient travel programme will realise one of the biggest-ever opportunities that a company will ever have.
- Karen Hutchings, Cobb & Hutch Consultants
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International Journal of Management Science and Information Technology
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