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Corporate relocation demand is increasing, particularly within the energy, technology, legal, and finance sectors. This growth, reinforced by the continued prevalence of remote and hybrid work models, is expected to drive sustained demand for serviced apartments in 2026 and beyond. Enquiries from companies looking to relocate staff to the UK were up 8 % year-on-year in April 2025. 4 Employees, especially digital nomads, want the flexible, home-like, longer term stay that serviced apartments provide, and this experience-led demand shows no signs of abating in the year ahead. Project-based roles and housing transitions will grow too, driving up the number of stays of 30 days or more.
Blended travel is gaining greater traction. Professionals are extending business trips for leisure, favouring serviced apartments that offer residential amenities and shortterm flexibility. The global bleisure market was predicted to be worth £ 567.24 billion in 2025, with a quarter of business travellers engaging in blended travel. 5 Based on a Compound Annual Growth Rate( CAGR) of 12.27 % from 2025 until 2032, the blended travel market will be worth
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4.5. |
Demand for seamless tech experiences is surging. Contactless check-ins, mobile apps and smart-room integration are becoming, are becoming commonplace. As is the adoption of PropTech by operators to provide personalised, efficient guest experiences, which directly correlates with improved guest satisfaction and revenue.
Sustainability remains a core requirement of UK corporates. Over 50 % of corporate travel managers now require ESG credentials in their RFPs 10 and 73 % of buyers already build sustainability into their travel programmes. 11 However, sustainability is currently eclipsed by cost control in terms of their priority in travel and relocation programmes. 78 % of travel buyers cite cost control as one of their top three strategic priorities for 2026, whereas 46 % said that sustainability was a high priority. 12, 13 The point is, that while cost control becomes a heightened priority in uncertain economic times, sustainable practices are a permanent fixture due to regulatory pressures, technological advancements, and traveller expectations.
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3. |
£ 636.47 billion in 2026. 6
Hybrid workspace integration is growing in popularity. The proportion of hybrid workers has been rising since March 2022, and a 2025 poll showed that 63 % work remotely either some or all of the time. 7 Expect to see more co-working areas and ergonomic private workspaces within serviced apartments in the year ahead and beyond.
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6. |
Travellers, assignees, relocatees, and especially longerstay and hybrid travellers increasingly expect serviced apartments to provide wellness amenities such as gyms, green spaces, and air purification. Four out of five consumers believe wellness is important, with 42 % prioritising it. 14 Operators are responding by redesigning apartment units with smaller kitchens and more common areas, balancing efficiency with flexibility. |
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4 knightfrank. com
5
Navan / GBTA
6 fortunebusinessinsights. com
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7
Forbes Advisor
8
Gitnux’ s 2025 Digital Transformation report
9 oysterlink. com / spotlight / digital-transformation-hospitality-industry
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10
Uber for Business
11
Business Travel Show Europe
12
GBTA
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13
Business Travel Show Europe
14
McKinsey 2021
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