Grubs Mag Chef Fregz Branding [compressed] | Page 4

CHEF FREGZ BRAND STORY
What makes food delectable? Some would argue that its the quality of the ingredients, sourcing them
from only the best markets and rejecting anything but perfection. Others would believe that it’s in the
unique way these elements are fused together to highlight their very best, yet more would assert that
the tools, equipment and utensils used in the meal creation process are all that matter in bringing a
dish to life. Standpoint notwithstanding, they all agree on one thing, without weathered, experienced
hands, the best ingredients, equipment and recipes would produce nothing out of the ordinary.
With nothing but a dream and impeccable taste, I started on the path to becoming a true master in
the culinary arts. Every step of the way, from my humble beginnings as a grill cook to my first true
experience of the arts in one of the most prestigious culinary schools in France, I have held true to my
belief that great dining isn't exclusive to the elite, but can be made available to all who are willing to
engage the experience.
As Chef Fregz, my mission is to create a shift in the natural perception of how food is made, presented
and appreciated. I stand strong in my belief that even the most basic meals can be ‘Chef Fregz-d’ to
create exquisite dishes worthy of royalty.
The brand goes beyond me to encompass more than just a name, but a dream, an identity. We are
that luxury store that you walk into where your tastes are appreciated before your wallet bulge is
judged, we are the food mavens that give you the very best that the world of culinary arts has to offer,
we are the brand that stands for you, solidly behind your back, willing to give our all to your culinary
needs from the moment you walk into our doors, we are Chef Fregz.