Growth Research Analysis of the Global Kombucha Market Mar-2017 | Page 2
PART 04: Introduction
Key market highlights
PART 05: Market landscape
Global probiotics market
Global kombucha market
Perception mapping
Five forces analysis
PART 06: Market segmentation by type of kombucha
Organic kombucha
Non-organic kombucha
PART 07: Segmentation by distribution channel
Hypermarkets and supermarkets
Convenience stores
Food and drink specialty stores
Others
PART 08: Geographical segmentation
Americas
Europe, Middle East, and Africa (EMEA)
APAC
PART 09: Key leading countries
US
UK
Germany
France
PART 10: Market drivers
Health benefits of kombucha
Availability of kombucha in different forms
Consumer acceptance of fermented beverages and its usage as an alternative to soda
PART 11: Impact of drivers
PART 12: Market challenges
Issues associated with kombucha containing alcohol
Players facing lawsuits over false advertising claims
Risk of side effects
PART 13: Impact of drivers and challenges
PART 14: Market trends
Mergers and acquisition and strategic partnerships