Growth Research Analysis of the Global Kombucha Market Mar-2017 | Page 2

PART 04: Introduction Key market highlights PART 05: Market landscape Global probiotics market Global kombucha market Perception mapping Five forces analysis PART 06: Market segmentation by type of kombucha Organic kombucha Non-organic kombucha PART 07: Segmentation by distribution channel Hypermarkets and supermarkets Convenience stores Food and drink specialty stores Others PART 08: Geographical segmentation Americas Europe, Middle East, and Africa (EMEA) APAC PART 09: Key leading countries US UK Germany France PART 10: Market drivers Health benefits of kombucha Availability of kombucha in different forms Consumer acceptance of fermented beverages and its usage as an alternative to soda PART 11: Impact of drivers PART 12: Market challenges Issues associated with kombucha containing alcohol Players facing lawsuits over false advertising claims Risk of side effects PART 13: Impact of drivers and challenges PART 14: Market trends Mergers and acquisition and strategic partnerships