Growth Research Analysis of the Global Kombucha Market Mar-2017
Global Kombucha Market 2017-2021
The Kombucha market report contains a comprehensive market and vendor landscape in addition to a
SWOT analysis of the key vendors for 2017-2021. The following companies are the key players in the
global kombucha market: Health-ade, KeVita, Millennium Products, and Reed's. Other Prominent
Vendors in the market are American Brewing Company, Equinox Kombucha, Healthy Brands Collective,
MOCU Health, OREGONIC TONIC, Love Kombucha, Revive Kombucha, Tonica Kombucha, and WILD
TONIC.
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Market Trend
The latest trend gaining momentum in the kombucha market is mergers and acquisition and strategic
partnerships. The market has witnessed several acquisitions that can have a significant impact on its
growth. Some of the major vendors are also looking to expand to new geographical regions and
segments for more adaptability in terms of new technologies and to increase their customer bases.
Market Driver
One of the major drivers for kombucha market is consumer acceptance of fermented beverages and its
usage as an alternative to soda. Fermented beverages have become popular among consumers in the
past few years owing to the increasing interest in traditional food preservation techniques. Kombucha is
one of the traditional beverages rich in probiotics and micronutrients. Thus, consumers are opting for
beverages with kombucha as a prominent ingredient.
Market Challenge
One of the major factors hindering the growth of kombucha market is issues associated with kombucha
containing alcohol. Although tea fermentation is a century-old process, its increasing popularity in the
past few years has led to scrutiny by the US Alcohol and Tobacco Tax and Trade Bureau. This is because
the fermentation method increases the amount of alcohol in kombucha for it to be legally sold as a non-
alcoholic beverage. These federal authorities have sent warning letters to manufacturers over the years
for this issue.
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Table of Contents of the Report
PART 01: Executive summary
PART 02: Scope of the report
PART 03: Research Methodology