Growth Of Mass Media And Technology In Learning Process Growth Of Mass Media And Technology In Learning Pr | Page 3

The spread of education and general awareness on one hand and the revolutionary changes in communication and information technologies on other hand have made media the most potent means of mass education and mass mobilization in our time. Media is now being increasingly viewed as the most effective and sought after means of communication. In fact media now influences all works of our life -personal, social and professional.

There are two major approaches to using media and technology in schools. First, students can learn “from” media and technology, and second, they can learn “with” media and technology. Learning “from” media and technology is often referred to in terms such as instructional television, computer-based instruction, or integrated learning systems. Learning “with” technology is referred to in terms such as cognitive tools and constructivist learning environments. Information and Communication Technologies (ICTs) have brought in a convergence of the media along with the possibility of multi-centric participation in the content- generation and disseminative process.

USING RADIO IN AN INTERACTIVE MODE The use of radio broadcasts in multi-media mode (viz., textual materials, interventions by teachers) was undertaken earlier (viz., in teaching Hindi as the first language to children in