Consumer’s today do not buy a product or service just because they need or want it. They want to buy from a brand for what it represents, and how it adds value to us if we buy, wear or use it ;So choosing to buy from a particular brand will align with our values and the culture that the brand symbolises. The first step is to find the story that goes behind your business. This mainly will come from why you started your business to begin with. Then you should identify the missions and values that you want your brand to align with. Once you have your story, you need to think of;
1. The tone of voice you want to use- will it be factual, fun, informative etc.. Another
thing you should consider is your audience- What do they care about, what are
they feeling what are their values<
2. The second step - is the need to develop relationships
with key influencer's that follow your particular industry, this part can help tell your
stories and report the news to the readers.
3.. The third and final step is content - the best way to do this is to understand your audience and what you have to offer that they will find valuable. The future of PR is all about content as this creates an emotional connection with your customers. And can now be done in a blog post, social media, a podcast or video.
I hope that information has helped and remember: One thing branding and PR have in common is that both focus on controlling the messaging around your business. So if your not doing that, you are potentially leaving the door open for other people to make assumptions about your business.
Final Thoughts
Answer to my question; Yes branding in PR does certainly build up businesses credibility. Basically branding is all about how people view a brand even employees and other shareholders can have an impact on how a /brand is perceived, not only does it create value it also plays a big role in the way a business connects to the audience and building trust. As a result, PR has moved from persuasion to influence and branding has become an important function of modern day PR teams.