6
Branding In PR - Does it really work?
What Is Branding?
Branding was founded several years ago by farmers and is derived from the word “Brandr”. Which means to burn. This was a technique used by famer's where they would use a heated iron to burn their animals, as cruel as it sounds it was used so that they could identify their animals. In todays world PR professionals use branding as a process, which involves creating a unique name, image, sign or symbol for a product or service which is intended to be able to identify the product or service and to differentiate them from their competitors. It is also an important element in supporting the value of a brand to stakeholders.
Now we understand the importance of branding how can a business implement it in their PR strategy:
Branding and PR can sometimes require separate teams and but they work together to build the businesses image. When they are used together it will become far more effective for the business. Efforts to manage reputation by using PR alone may not be successful because the brand is unknown or unclear. Branding allows you to take control of the narrative, and it's crucial for building a positive reputation.
This week I am going to take a look into the use of branding
in Pubic relations. The main role of PR is to focus on communications between an individual or business and members of the public. In today's world branding is becoming even more popular but does it really help to build up businesses?
Written by Danielle Price