IDENTITY
MAKE YOUR MARK
Creating a successful brand in the online professional sphere.
T
he word “branding” tends to be associated with corporations and cattle.
Fortunately, since the advent of social media and the rise of “personal
branding,” we’ve been charged with making our own individual marks in
the world, thus influencing how others perceive us.
For job-seekers and those looking to expand their business opportunities,
creating a strong professional online brand provides a cringe-free icebreaker
for approaching colleagues and companies that can further one’s career.
The tools at our disposal include social media networks (Facebook, Twitter,
LinkedIn), blogs, and personal websites. But before you begin online empire
building, Skilset Communications’ Michele Lando, a pioneer in personal
branding who’s based in Pasadena, California, recommends taking the following
steps to build a personal brand.
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