Greater Cheyenne Chamber of Commerce Business Journal Q3 2014 | Page 38

When the National Association of Field Training Officers was looking for a location for their 2014 conference, Bob Smith of the Wyoming Department of Corrections stepped up and offered Cheyenne as a host. Bob’s next phone call was to Visit Cheyenne to see how they could help him with planning and bringing the conference to Wyoming. “When Bob came to us, he was very excited about bringing his colleagues to Cheyenne”, said Jim Walter, Director of Convention Sales at Visit Cheyenne. “His biggest hesitation was that he had never planned a meeting like this before and he needed help putting together a proposal for his board, that’s where we came in”. Visit Cheyenne helped NAFTO by putting together a proposal that included three different hotel and meeting space options, several off-site dining ideas, a free “Live PG 38 l Development & Growth the Legend” welcome reception, assistance at registration, printing of name badges and lanyards and on the ground assistance in planning the conference. All of these services were provided at no charge to Bob’s group. A group such as NAFTO, which planned for around 250 room nights over four days, has the potential to bring $55,000 in direct economic benefit to Cheyenne including more than $5,800 in local taxes. “That’s the beauty of meetings and conventions,” Walter says, “a business or association, or fraternal organization brings in 100-200 people, they stay in a hotel for 2 or 3 nights, eat in our restaurants, use our caterers and visit our attractions. They leave behind an enormous economic impact in the community.”