Contents
6
Lookin' forward to hittin’ the road again for fall events
Trade shows provide great learning opportunities
Filomena Tamburri
16 Is your business growth stuck?
September 2018 | Volume 21 | No.7
Changing your ‘soft’ organizational factors
Caterina Valentino
18 Industry Profile
SinaLite: Part 3 – Exceptional, unique business cards
Staff Writer
22 Is CRM hurting sales?
The answer might surprise you
Paul Shearstone
24 Print 18 and SGIA preview
What you can expect to see at these key industry events
Staff Writer
28 Looking for export opportunities at SGIA?
PRINT 18 AND
SGIA PREVIEW
Global opportunities from Export Development Canada
Elliot Schiller
24
30 Can automated marketing work for your business?
Internet-based software programs
John Foley Jr.
32 Be Lean: reduce waste, improve margins, sell more
Third of a four-part series on lean manufacturing for printers
Dan Sparrow
34 How to make documents more legible and readable
Following the ‘Goldilocks Principle’
Diana Varma
36 Book publishing update
The market, the challenges and the opportunities
Tony Curcio
38 Lights, camera, action!
12
Installations and investments
Designing and printing for the movie industry
Olivia Parker
40 Get up to $99,999 in finding for international travel
CanExport program helps develop your export markets
Bonny Koabel
46 Protect your critical content from plagiarism
Understanding your rights to your work
Joanne Gore
In every issue
Book publishing
update
@graphicarts
36
Be lean: reduce waste,
improve margins,
sell more
32
9
12
14
44
45
Print industry news
Installations & investments
New products
List of advertisers
Classified
GRAPHIC ARTS MAGAZINE | September 2018 | 3