Cover story
Print 18 and SGIA preview
Staff Writer
It’s fall, and for those of us in the graphics arts industry, that means trade shows. Two
of the biggest coming up are Print 18 in Chicago and SGIA in Las Vegas. Here we kick
things off with a preview of what you can expect to see at these industry gatherings
A new attraction this year is the VR Experience in the exhibit
hall. The Association for Print Technologies—the owner and
manager of PRINT—teamed up with Clemson University to
McCormick Place
create a VR theatre, showcasing several new big iron offset
Chicago
September 30: 10 a.m – 5 p.m. and digital printing presses. To take a full immersive experi-
Sept 30 – Oct 2
ence, don some VR gear and enter the VR in the Red Hot
October 1: 9 a.m. – 5 p.m.
Opportunities area and virtually interact with each of the
printtechnologies.org October 2: 9 a.m. – 3 p.m
presses. While you immerse yourself in the latest perfector,
other attendees can follow the action on large overhead
PRINT hosts a large gathering of printing services providers,
screens. Each VR experience lasts about five to seven
representing attendees from 86 countries. In 2017, more than
minutes.
22,000 visitors came to Chicago, including nearly 16,000
buyers from 8,565 companies. Here’s what the show man- Special tours are also planned on specific topics, led by indus-
try experts. Reservations are required, so check out the
agers have planned to make it unforgettable.
website and register.
PRINT 18
The show floor
The latest technologies, from digital and inkjet presses to
workflow solutions, will be on exhibit on the floor of McCor-
mick Place. In addition to marquee names from the industry,
such as Xerox, Konica Minolta, HP, Canon and Ricoh, a host
of other exhibitors are bringing their wares to the show. Spe-
cial pavilions will include mailing and fulfillment, the Print
Media Centre, software, design and prepress, and a special
Learning Experience Theatre.
24 | September 2018 | GRAPHIC ARTS MAGAZINE
Learning opportunities
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