Graphic Arts Magazine February 2020 | Page 4

View from the publisher Congratulations are definitely in order It’s very rare that we feature an individual on our front cover. However, this month we’re so happy to chronicle 35-year print industry veteran Scott Crosby’s rise to prominence to become Chairman of the Board of one of the most powerful and influential printing organizations in North America – the Specialty Graphic Imaging Association (SGIA). At 62, he’d be the first to admit that his remarkable journey from an Equipment Buyer for Dominion Stores in Toronto, to his current position, was both surprising and unanticipated. Crosby is one of three Canadians who’ve made a huge impact with major printing organizations south of the border. For example, Michael Makin, who was born and raised in Montreal, is currently President and CEO of the Printing Industries of America (PIA). He was appointed in 2002. Plus, Toronto-born Jeff Ekstein, President and CEO of Willow Printing Group of Concord, Ontario, served as PIA Chairman from 2013 to 2014 – in addition to being heavily involved in key Canadian printing associations for many years. Transcontinental, was himself appointed into the Order of Canada in 2007. Her career has also been marked by several professional and philanthropic achievements, including the advancement of women into business leadership roles. Finally, this month’s issue definitely has plenty of variety – from a fascinating look at the latest advances in connected packaging by Andrew Wong, to a review of the enduring power of direct mail by Olivia Parker, to a glimpse of customer experience expectations in today’s digital world by Joanne Gore. There’s even a feature on one of the most prevalent (yet least discussed) problems facing companies today – cellphone use in the workplace – by Diana Varma. Plus, government funding specialist Bonny Koabel reveals a government grant program that will fund up to 75% of your participation in international trade events! That sounds like another must read to me. As always, stay positive and stay focused. I’d also like to congratulate TC Transcontinental’s Isabelle Marcoux, Chair of its Board of Directors, who was recently appointed a Member of the Order of Canada. This is the second generation of the Marcoux family to receive this coveted honour. Her father Rémi, founder of TC Joe Mulcahy Publisher, Graphic Arts Magazine [email protected] 10,671 industry professionals are using @graphicartsmag as their perfect online connection to the printing, graphic arts, sign, and packaging industries of Canada. So if you have something to say, join in the conversation today! GRAPHIC ARTS MAGAZINE Publisher CTP supplied by is published ten times per year by B.K.L.K Inc. 17-17817 Leslie St. Newmarket, ON L3Y 8C6 Phone: 905-473-9111 Fax: 905-830-9345 Outside Toronto: 1-877-513-3999 e-mail: [email protected] www.graphicartsmag.com Joe Mulcahy AIIM Editor Printing Tony Curcio AIIM Copy Editor Cover Paper Paul Phillips Kallima Submission deadlines are as follows: February 13 for March 2020 March 13 for April 2020 Publications Mail Agreement No. 40029380 Return undeliverable Canadian addresses to: Graphic Arts Magazine 17-17817 Leslie St Newmarket ON L3Y 8C6 email: [email protected] Production Manager Text Paper Ryan Mulcahy The Paper Express Shoppe Opinions expressed in this magazine are not necessarily intended to reflect those of this publisher. Graphic Arts Magazine accepts no responsibility or liability for claims made for any product or service reported on or advertised in this issue. Graphic Arts Magazine also reserves the right to limit liability for omissions and errors to a printed correction in the next issue. SUBSCRIBER’S NOTICE: From time to time we may rent our mailing list (names and addresses only) to select third parties whose products or services may be of interest to our readers. Please contact us should you wish to be excluded from these mailings using the contact information at the top. 4 | February 2020 | GRAPHIC ARTS MAGAZINE Account Managers Maureen O’Sullivan Sandy Lee Tim Mulcahy Bindery Digital Marketing Manager Art Director Mark Garrett Edward Gorodkine Specialties Graphic Finishers 7 466 Twitter followers 1,556 Facebook followers 1,649 LinkedIn followers GRAPHIC ARTS MAGAZINE would like to thank our contributing writers: Andrew Wong • Warren Werbitt • Gavin Killeen Olivia Parker • Diana Varma • Bonny Koabel Joanne Gore • Lindsey Pederson 2019 EDITORIAL BOARD Evan Cambray, Fastsigns of Markham and Richmond Hill Ray Fagan, Heidelberg Danny Ionescu, HP Steve Klaric, KBR Marg Macleod, Association Manager DIA Scott Morgan, Master of Digital Media Paul Tasker, Spicers Marc Raad, Significans Automation Serge Trajkovich, RRGR Inc. Gillian Mothersill, Ryerson University GCM Web Development George Dedopoulos We acknowledge the financial support of the Government of Ontario through the Ontario Media Development Corporation. CMCA AUDITED graphicartsmag.com