Contents
7
Ten big branding mistakes you might be making
Lindsay Pedersen
11
Scott Crosby’s rise to SGIA prominence
Remarkable journey from equipment buyer to owner to
Chairman of the SGIA
Tony Curcio
February 2020 | Volume 23 | No. 1
17 Connected packaging advances
What’s on the horizon for 2020
Andrew Wong
22 Straight Talk
Why our industry needs its own environmental certification
organization
Warren Werbitt
24 Tales from whiskey’s storied past
How innovative packaging helped create whiskey’s air of
mystique
Gavin Killeen
Feature: Scott Crosby’s rise to prominence
11
26 Direct mail
An avenue to acquisition and engagement in a digital world
Olivia Parker
28 Landmark installation a first in Canada
Ricoh Pro VC70000 Inkjet Printer positions AIIM as a major
Industry 4.0 player
Staff Writers
30 Company cellphone policy
Addressing an important workplace issue and challenge
Diana Varma
32 CanExport funding Update
Connected packaging advances:
What’s on the horizon for 2020
17
Tips on how to receive up to $150,000 for export market
development
Bonny Koabel
38 Customer experience expectations in 2020
The times are changing, and these tips will point you in the
right direction
Joanne Gore
In every issue
Landmark installation
a first in Canada
28
CanExport funding
Update
32
8
9, 10
14
16
36
37
Installations
Print industry news
New products
Creative & design
List of advertisers
Classified