Graduate Catalog 2024-2025 | Page 187

MBA-630 Marketing Planning This course presents marketing from a strategic management perspective . Emphasis is placed on strategic evaluation of internal ( marketing mix ) and external ( competitive , economic , social ) forces . The course will lead students through the marketing management process to the creation of a strategic marketing plan .
MBA-640 Managing Business OperationsThe course examines problems faced by the operations manager in the planning operating and controlling of the production of goods and services . The major topics covered in the course include planning and analyzing operations , forecasting , inventory management , quality control and improvement , facility layouts , and supply chain management .
3.00
3.00
T P
T P
MBA-650
Managerial Finance
This course focuses on the management of economic resources and financing sources to enhance returns to the business entity . Skills developed include : cash flow management , profitability analysis , debt management , control of receivables , capital and operational budgeting and other asset / liability management tactics . This course will be a survey of advanced accounting and finance for managers stressing the analysis of principles and practices of the finance function . Emphasis is on financing methods for internal and external ventures and innovations , capital budgeting , and research and development ( R & D ) portfolio analyses .
3.00
T P