GOV.PH MAGAZINE Using Popularity of Politicians in The Philippine | Page 11

Photo Courtesy: https://www.esquiremag.ph/politics/5-
kinds-of-actors-turned-politicians-a1707-20170526-lfrm
Photo
Courtesy: https://deohsan.wordpress.com/2010/05/
12/an-erap-joke-long-forgotten/
   In fact, having humble
origins and celebrity appeal
is a winning combination to
launch a high-profile
political career mentions
Ljacinto (2018).
   An example mentioned in
Ljacinto’s article is the
famous former Philippine
President Estrada. He, who
had rose from rural poverty,
has cultivated “Robin Hood”
figure as his public image
where he removed himself
from the wealthy figures
that dominated the political
arena.
   According to Roly (2014),
his presidency even focused
more on agrarian reforms for
the poor with the slogan
‘Erap para sa mahirap!’. He
is also noted for his
aggressive stance on his
‘war on terrorism’ with the
Moro Islamic Liberation
Front. Not only did this
phenomena happened in the
past, but also at the
present.