GOV.PH MAGAZINE Using Popularity of Politicians in The Philippine | Page 10

Photo Courtesy:
https://www.wheninmanila.com/the-untold-story-of-
imelda-marcos-defying-punishment-inspiring-truth/
   In the Philippines, the
celebrity factor and
national politics are deeply
engaged. There are
politicians who use
celebrity-like appeal to the
masses. One example is the
famous couple; Ferdinand
Marcos and his wife Imelda
Marcos. According to an
article by Pertierra (2017),
the power of the couple even
rose more as they use flashy
performances and celebrity-
like looks to generate
popular appeal over the
masses. 
Celebrity
Factor
Pertierra (2017) mentions
that it’s not only the ‘act’
of trying to adopt the look
and style of film-stars that
Filipino politicians try to
re-enact. There are even
actual celebrities that
range from actors, si