Golf Management Australia Winter 2017 | Page 31

WHAT PROVOKES THESE “MAD DOGS?” Mad Dogs are easy to provoke. Some of the things that make them rabid have nothing whatsoever to do with the club. Their wife may have run off with the postman, their job may have evaporated, their Jaguar may have been totaled or they may have discovered that their number three girlfriend is about to have twins. These aren’t short term issues, they’re not easy to resolve, and they fester in the Mad Dog. They bite the club because the club allows them to bite. Sometimes Mad Dogs truly believe that they know “The Good” and have a compelling need to let the world know they know. They’ve run a business during an economic downturn (though the business may have gone bankrupt in the process!) and are now ready to see how well or poorly the board and management do it at their club. Sometimes the Mad Dog is right. But their A.Q. (annoyance quotient) may exceed their I.Q. (intelligence quotient) or their communications skills may be weak---they think one thing and say another---and their ideas get lost in the clutter. Assume that these characters are rabid, ready to bite, needing controversy to fill the holes in their otherwise dull and mundane existences. What stirs them into a frenzy, foaming at the mouth? thing. I just had an incident where a well meaning board member- --who we’ve come to believe is a Truly Deranged Stealth Mad Dog--- wrongly explained the board’s thinking on a Calcutta event. The Mad Dog who was listening then came to me as club manager to “investigate” this snippet, got the truth about the board’s reasoning and then had a field day telling others that nobody knew what they were talking about. Who’s telling the truth? The issue was not the truth but the inconsistency of the message---they’re trying to smoke me. Mad Dogs go wild when they see different strokes for different folks. Two members known as “bad boys” (crude but pleasant, drunks but not combative) were recently suspended for nine months for telling dirty stories (which they thought were a howl) to a woman staffer and a member’s wife. Good riddance to two very rotten apples. But a board several years ago chose not to suspend a long-time “authentic” member who viciously and with bad intent called a senior woman manager a truly foul name. Do the “rude and the crude” get a different form of justice from the “old guard authentic member”? Trust begins to evaporate when the Mad Dogs think they do. Mad Dogs go wild when they hear different stories from different authority types about the same Mad Dogs go wild when they witness decency shown those who deserve no decency. Mad Dogs want the bad guys to pay for their transgressions. Fact is, most members do. So when the bad guys go free, or are given and annoys that supervisor about the one just spoken to. Within twenty minutes the entire employee team knows what’s been said, all take sides and chaos then reigns. Everyone becomes demoralized, stressed, angry. Trust evaporates. them and the membership at large. E-mails start swirling about and the President ends up trying to stop the rumors before they infect and fester. The club’s governance team is vulnerable, their relationships public and very fragile. Mad Dogs corral board members separately and use their “insider info” to plant the seed of distrust between them and other board members, between them and the management team and between Mad Dogs bite with words, tenacity, access and spin. They nip at everyone’s heels, make everyone edgy and angry and prime the organization for an internal collapse. Trust is the cement that a slap on the wrist, the Dogs begin to howl. And members will listen, because they’re as annoyed as the Mad Dogs who’ve begun to howl. Mad Dogs go wild when they receive smoky explanations as to why, how and when. They want “the straight scoop” when things go wrong. Mad Dogs can smell “smoke”---after all they’re clever types---and can tell when the board or manager are trying to obscure the facts with a lot of rhetoric. Mad Dogs go wild when the “big cheese policy makers” go into hiding after making big decisions over big issues that are divisive and controversial. Decisions are made in the boardroom but need to be explained and defended in the light of day. Mad Dogs want to bite when they hear about decisions and can’t find a board member to talk to at the club. Mad Dogs go wild when they hear silence in the face of big hairy rumors. Mad Dogs love it when rumors start flying---fact is, they love to rev up the rumor mill and relish the opportunity to stir up the pot---and none of the decision makers choose to confront those rumors head on. It’s like fresh meat for the Dogs. Mad Dogs are easy to provoke because they’re itching for a fight. Boards and managers feed th em unknowingly when they ignore the very things that provoke them. holds it all together and once the bonds of trust are weakened the entire governance system begins to stumble. The club can go from “love-fest” to “suspicion-fest” in the blink of an eye. Mad Dogs want to become the “Alpha Pooch” and their histrionics bring attention to themselves, providing a sense of self and purpose otherwise absent from their lives. Gregg Patterson WWW.GMA.ORG.AU I 31