Future proof your club
How to build a younger membership
A recent review of over 400 member based clubs using MiClub systems showed an
overwhelming 91% of all women golf club members are aged 50 and over. 78% of all male
golf club members are also over 50. There is a significant drop in the 20-50 year old players
as competing demands take precedence, including family and other commitments. These
golfers can be termed family golfers.
Statistics snapshot
44% increase in men’s
golf bookings from
30-39 year olds to
40-49 age bracket.
77% increase in
women’s golf
bookings between
40-49 year olds to
50-59 year olds.
“Family golfers”
How to capture the family golfers Lifestyle Membership
The statistics present a pressing requirement to
attract the family golfer. MiClub’s Lifestyle Membership is a flexible, modern
membership model, with points-based membership
at different pricing levels and/or different point
allocations for peak and off-peak times.
This age bracket (30-50 year old male and female
golfers) face competing demands on their time
and wallet. They need a real value proposition.
Efforts must focus on increasing loyalty and
providing a sense of value for the younger golfer.
Flexible approach needed
Traditional golf membership may be viewed as
restrictive and cost prohibitive to the family golfer.
One possible solution to attract this market segment
is to offer more flexibility in terms of cost and
amount of golf played.
The Lifestyle Membership model is proving very
successful as more clubs are adding or replacing
membership categories with lifestyle categories.
The Vines Country Club recently made a complete
shift to Lifestyle Membership and have signed up 171
new (additional) members in the last three months,
without any impact on existing membership revenue.
READ VINES CASE STUDY
Find out more
Contact MiClub via your MiClub Account Manager
or you can visit our website, email
[email protected] or call 08 9444 5300.
See you at the 2017 GMA National Conference
MiClub is proud to be the technology partner
at this year’s conference in Adelaide.
Come by MiClub’s expo booth to discuss
Lifestyle Membership and other MiClub initiatives.