ABOUT INSIDE GOLF
As Australia ’ s Most-Read Golf Publication ( named by Australian golfers ) and Australia ’ s highest-circulating audited golf publication ( CAB Audited every year ), Inside Golf is the recognised “ golf magazine of choice ” by golfers , industry leaders and general managers across Australia .
Inside Golf is an innovative , independent and trusted voice in Australian Golf . Inside Golf features in-depth coverage of Australian golf news , golf events , golf travel and holiday destinations , Australian and international golf course reviews , the hottest new golf gear , tips and great giveaways .
Written by award-winning journalists , it also features interviews with Australia ’ s top professional golfers , the game ’ s rising stars , industry leaders and golf equipment manufacturers .
The publication is also known for breaking new ground in the online / digital space , being the first golf publication in Australia to launch a full page-turning online / digital edition ( 2006 ); the first to launch a Facebook page ( 2009 ); the first to launch a fully-integrated online / offline advertising media platform ( 2009 ); and the first to make the foray into iPads and tablets ( 2011 ).
“ We aim for efficiency in our processes , and to keep our costs as low as possible , without sacrificing quality ,” he says . “ This extends to our content acquisition--we rarely purchase overseas content , but instead choose to go with home-grown , Australian stories . Our production process utilises the latest online technologies , while our delivery , administration and all other parts of the business are carefully monitored to reduce inefficiency and waste . We also strive for clear and transparent communication within the team and with our clients . And we also make sure to mix a bit of fun in there as well .”
While the magazine ’ s readership numbers are certainly strong , importantly , these readers and online followers are also proving to be extremely active , with one of the most energetic Facebook response rates of any page in the industry . As a result , campaigns and giveaways on the page are enjoying hundreds of thousands of shares and likes , while content / stories on the Inside Golf website are also highly in demand , with over 1.2 million pageviews logged in the preceding 12-month period .
The magazine ’ s email community is also extremely active : Recent Inside Golf email campaigns have enjoyed a whopping 40 % open rate , and a 18 % click-through rate , around double the industry average of 22 % and 4.7 % respectively .
Identifying gaps in the market ( and capitalising on them ) is also key for the team . Inside Golf has branched out into a highly-successful travel magazine ( Inside Golf Travel ), and expanded the Club News section of its monthly publication . It has also recently made a strong push into the golf industry / business segment , with an expanded IG Business section , as well as a Facebook page dedicated solely to the business of golf .
A variety of print and online packages are available for all clubs around Australia starting from $ 220 plus GST per month over 12 months . Contact Sam Arthur on sam @ insidegolf . com . au or 0410575303
More : www . insidegolf . com . au
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