LONG LIVE PRINT
INSIDE GOLF BUCKING THE TREND
NOT LONG TO DEPARTURE!
It’s no secret that the print magazine industry
has gone through a rough patch of late.
More and more newsstand and subscription
titles have ceased publication in recent
years, a result of the meteoric rise of online
behemoths like Google and Facebook.
But one magazine is bucking this trend, and
kicking goals (or in this case, making birdies)
across the country.
Inside Golf Magazine, published by
independent publisher Outdoor Sports
Publishing, has seen significant growth in its
print title, due to a unique distribution model
combined with a healthy online presence.
The magazine, which is distributed free
to golfers via clubs, practice facilities and
retailers, has maintained a steady print run
of over 40,000 copies per month over the
last year (the highest-circulating, CAB-Audited
golf publication in Australia). In addition, their
online presence has skyrocketed over the last
12 months, with (at present count) a massive
17,000 organically-grown Facebook followers
28
I GOLF MANAGEMENT AUSTRALIA
I
(and rising), and a healthy 28,500-strong
community of email subscribers.
According to Sam Arthur, Publisher of Inside Golf,
the secret to the magazine’s success is simple.
“The team at Inside Golf are extremely
passionate about golf; we live, breathe and
play the game, so we know what appeals to
our readership,” says Arthur. “We strive to
provide a high-quality, entertaining magazine
that features something for all golfers to
enjoy—from beginners all the way through to
club professionals and industry leaders , while
also keeping it as Aussie-centric as possible.
Sure, the punters love that it’s free, but more
importantly, we make sure it’s packed with
solid, award-winning content that is worth
reading every month.”
Behind the scenes, Arthur and the team are
equally passionate about affordability and
efficiency.
AUTUMN EDITION 2018