Golf Industry Central Winter 2013 | Page 21

Bold Initiative at Manor Park By Martin Davidson Manor Park have marked their centenary by embarking on an ambitious environmental project to safeguard the club’s future. convinced Wallace that the key to Manor Park creating their own identity was simply to take advantage of what they already had. “I thought we should be able to leverage that asset to rebrand ourselves.’’ A major rebranding plan was unveiled during the centenary celebrations late last month, with the Hutt Valley club now to be known as Manor Park Golf Sanctuary. The get-back-to-nature theme strikes a chord at a time when environmental issues are increasingly important to those Wallace hopes will be club members of the future. Nestled beside the Hutt River between Upper and Lower Hutt, the Manor Park course has long been home to a wide variety of birdlife, and the name change signals the club’s intent to build on their natural resources. “The way they are being educated in schools and the growing consciousness of the environment, the generations of the future are going to make leisure decisions based on companies that have a consciousness of their environmental footprint.’’ Hence, the club’s name change. But it goes much deeper than that. The project has been 2-1/2 years in the making, with general manager Steve Wallace a driving force as he readies the Manor Park membership for their next 100 years. Manor Park operate in a crowded market place, with the Te Marua, Royal Wellington, Trentham, Shandon, Boulcott’s Farm Heritage, Judgeford and Wainuiomata clubs all within a short distance of one another. Wallace considers it crucial that Manor Park differentiate themselves from the others, and what better way to do it than by emphasising and building on the venue’s natural characteristics. “I felt we needed to create a niche, to distinguish ourselves from the rest of the pack,’’ Wallace told Golfer Pacific NZ. New York, which runs a programme to help landowners preserve and enhance the environmental quality of their property. By joining the society, Manor Park will be involved in projects that enhance habitat for wildlife and preserve natural resources. These may include maintaining nesting boxes for birds, utilising integrated pest management techniques, conserving water and maintaining food and cover for wildlife. Manor Park have committed to reducing their use of chemicals and water, change grasses and develop more wetlands and habitat areas. As well, Manor Park have formed a close relationship with the New Zealand Forest & Bird Society, which has made plantings on the property to create a corridor for migrating birds. Manor Park undertook an environmental compliance audit by the New Zealand Sports Turf Institute 2-1/2 years ago and have subscribed to Project LiteClub, which helps clubs reduce their environmental footprint. All in all, the initiatives add up to a major undertaking, and one Wallace is proud of. “It’s about us creating a niche for ourselves in the market,’’ he said. “The natural resources we have are the land, the natural setting, the water environment and the birdlife.’’ “They’ve come in and changed all the light bulbs around the clubhouse, put lagging around our )