Case
Study
Project
Name:
SNAG
in
the
Park
Lead
Agency:
SNAG
Golf
NZ
and
Golf
New
Zealand
Project
Term:
25th
January
–
29th
January
2014
Background
–
Why
did
this
project
take
place?
SNAG
in
the
Park
is
a
collaboration
between
SNAG
Golf
NZ
and
Golf
New
Zealand
designed
to
modernise
golf
in
the
Local
North
Shore
Community
with
a
modified
version
of
golf
that
is
fun,
easy
to
play
and
family
focused.
The
project
was
delivered
across
five
days
at
Albany
Westfied
Mall
Park
from
11am
until
5pm.
The
aim
of
the
project
was
to
introduce
families
to
the
game
of
golf
at
a
local
park
while
also
seeking
Upper
Harbour
Council
approval
to
continue
to
use
the
park
for
future
SNAG
events.
Partner
Organisations
• SNAG
Golf
NZ
• Golf
New
Zealand
Association
• Harbour
Golf
Association
• Upper
Harbour
Local
Board
• Harbour
Sport
18 The Golf Marketing Professionals www.golfindustrycentral.com.au