Gold Magazine November - December 2013, Issue 32 | Page 89

travel

{BUSINESS}

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EMIRATES TAKES SKYWARDS MILES
MEMBERS TO TOP FOOTBALL GAMES.

M

embers of the Emirates Skywards
frequent flyer programme now have
exclusive opportunities to redeem their
Miles for tickets to matches of the world’s
renowned football clubs sponsored by the
airline.
 This season, tickets are available for
matches played by AC Milan, Arsenal,
Hamburger SV, New York Cosmos,
Olympiacos, Paris Saint-Germain and Real
Madrid.
General admission tickets can be redeemed starting from just 2,000 Miles
while Emirates Skywards members in
premium tiers can redeem Miles for VIP
seating in designated hospitality areas and
experience the games at the highest level
of luxury. The redemption Miles required
vary by game and football club. All tickets
are offered at a first-come first-served basis
and are limited to two tickets per booking. 
 “Along with tens of thousands of passionate supporters, Emirates Skywards
members have the unique opportunity to
use their Miles to experience the atmosphere of top football games,” said Brian
LaBelle, Senior Vice President Emirates
Skywards. “Emirates Skywards is more than
just about earning and spending Miles – it’s
going beyond the travel experience to allow
our members to enjoy exclusive privileges
and creating a more rewarding frequent
flyer programme. It is also our way of appreciating our loyal customers and their
confidence in our services.”

THINKING IN NEW
BOXES: A NEW PARADIGM FOR BUSINESS
CREATIVITY 
BY LUC DE BRABANDERE AND ALAN INY (RANDOM
HOUSE INC., 2013)
RRP: £14.99 (£10.34 FROM AMAZON.CO.UK)

Joining  Emirates Skywards is free and
members receive benefits every time they
fly. There are four membership tiers –
Blue, Silver, Gold and Platinum. Benefits
for Skywards members include travel and
lifestyle rewards, priority check-in, lounge
access, extra baggage allowance and bonus
Miles, depending on the membership tier.
 Members earn Skywards Miles when
they fly on Emirates and partner airlines
and through a wide range of leisure and
lifestyle partners. Skywards Miles can then
be redeemed for a range of rewards such
as flights on Emirates and other partner
airlines including Qantas, easyJet, TAP,
JetBlue and Alaska Airlines, and for flight
upgrades, hotel accommodation, excursions with Arabian Adventures, car rentals
and concert tickets. Members can also
choose to donate their Miles to a range of
charity partners including The Emirates
Airline Foundation and Sightsavers.  
Emirates has an extensive sponsorship
portfolio of football clubs:  AC Milan,
Hamburger SV, New York Cosmos,
Olympiacos FC, Paris Saint-Germain,
Real Madrid and Arsenal, whose home
ground is the Emirates Stadium. 

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