the question- how do you grow up as a
business owner? How do you turn from
being reactive and simply following
the ball around like five year old
players in a beehive to being proactive
and deciding to become aware of all
the strategies, statistics and activities
in the bank but these are merely
results. Instead we need to understand
and look at the activities that feed
into these results and work out the
best strategies for our business based
on the results we’re after. So, if the
result we’re after is more sales, then
IT’S VERY EASY TO TRY SOMETHING
ONCE, DECIDE IT ISN’T FOR YOU AND
THEN NEVER TRY AGAIN. INSTEAD,
GREAT TEAMS AND GREAT BUSINESSES
ARE ALWAYS TRYING TO READ THE PLAY,
WORK OUT WHAT IS COMING NEXT AND
HOW THEY SHOULD BE RESPONDING.
available to you? How can you focus
your efforts on playing a game that has
much better results than what you may
have been experiencing to date?
In my experience there are at least five
ways you can grow up as a business
owner. This involves dealing with the
following:
1. MOVE FROM BEING RESULTS
BASED TO BEING ACTIVITY
BASED.
Too often we urge our teams towards
more sales, more profit or more cash
activities may include those involved
with retention rates, number of leads,
conversion rates, average sale value and
sales per customer per year. Yes I realise
this is Business 101 but I think some
of us have forgotten the basics and
are looking for fancy footwork while
neglecting how to kick and pass.
2. KNOW YOUR NUMBERS.
If you don’t know your retention
rate, number of leads per day/month,
conversion rate, average sale value, sales
per customer per year, gross profit,
net profit, cash cycle or other critical
GLOSS JULY 2015 35